How Clear Within’s Revolutionary Acne Supplement Achieved a 57% Customer Retention Rate
Customer Retention Rate
Revenue Increase from Email Marketing within 1 month
Revenue Increase from SMS Marketing within 1 month
Clear Within is a startup founded by three individuals with a mission to create the cleanest and simplest acne-fighting supplement on the market. The supplement is a revolutionary solution that helps people get rid of acne by promoting healthy skin from within.
Clear Within faced a number of challenges when it came to marketing their product. Despite generating significant traffic from TikTok, they were struggling to convert that traffic into loyal customers. They lacked a clear strategy for email and SMS marketing and weren’t sure how to get started. They also wrote comprehensive blog content, but they weren’t effectively highlighting this content in their email marketing. The founder, Justen, was designing emails himself on Canva, which was taking up too much time that he wanted to devote to business development instead.
Clear Within engaged a marketing agency to help them capture revenue from low-hanging fruit by optimizing revenue-driving flows, including welcome series, browse abandonment, cart abandonment, and checkout abandonment flows. The marketing agency also helped Clear Within establish a clear brand voice that resonated with their audience and made them feel like part of a community. Clear Within worked with the marketing agency to develop personalized messaging that was more authentic and relatable to their target audience, which was primarily Gen Z. The agency also helped Clear Within launch effective email and SMS marketing campaigns that highlighted their blog content and promoted their product to their target audience.
Clear Within’s founder, Justen, had this to say about their partnership with the marketing agency: “Working with [the agency] has been a game changer for our business. They helped us create a brand voice that resonated with our audience, and their expertise in email and SMS marketing has helped us boost our revenue significantly. We’re thrilled with the results we’ve seen, and we’re excited to continue working with them to grow our business even further.”
Thanks to their partnership with the marketing agency, Clear Within was able to achieve a 57% customer retention rate over the course of three consecutive months. They also saw an 80% increase in revenue from email marketing within one month, as well as a 27% increase in revenue from SMS marketing within one month. Most importantly, with our team’s help, Clear Within was able to successfully launch a new and improved version of their product, and they were able to capture their brand voice and brand imagery to better connect with their audience.